2013 Effie Award Media Innovation Finalist
2012 IAB MIXX Awards: Gold, Silver, Best in Show
2012 Cannes Cyber Lion
FWA Public Shortlist 2/29/12 

The client never asked for this, we just came up with the idea one day, built a prototype, gave a surprise presentation - and they bought it. Now anyone can instantly turn any picture, from anywhere online into a perfect palette pulled from more than 1,500 Sherwin-Williams paint shades. All your color palettes, called "chipcards," live on letschipit.com, so they’re handy when you’re ready to try out some paint. Your chipcards can go other places, too. With one click you can share them on Facebook, Twitter and Pinterest. 

Sherwin-Williams introduced the revolutionary Chip It! online tool early 2012. Since the color tool’s launch, Chip It! has had over 2 million visits to the site, 750,000 ChipCards created and nearly 30,000 shares to Pinterest. The tool also won Best of Show at the 2012 MIXX Awards, which are sponsored by the Interactive Advertising Bureau, and a Cannes Lion.

Users can  change the order of the colors on their ChipCards to feature their favorites from the created palette. Streamline Tagging makes planning for a project easier, and the BookMarklet Navigation bar increases Chip It!’s functionality so users can upload images and adjust account settings without having to go back to the website. 

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