CAMPAIGN REEL
Growth. Income. Protection. – Fresh ideas for growth, different sources of income, alternative ways to help hedge against risk and asset classes that check more than one box.The campaign uses dynamic print units to grab attention. Rich media and banners that drive to growthincomeprotection.com, infographics to bring the story to life and newsworthy insights to seed the story. Sparking a new conversation about investor needs.
MOBILE
VISUAL LANGUAGE
Key elements of the campaign included use of custom icons within the typography. Each icon represents a concept that drives home the point of the headline and message.
PORTFOLIO MANAGER VIDEOS
Open Your Portfolio and Let New Ideas In – Today more than ever, investors need new ways to think about growth, income and protection against certain risks. With changing growth patterns and historically low interest rates, the world looks very different than it did a few years ago.
Go Where the Growth Is – These days investors must be willing to pursue growth opportunities globally or risk missing them altogether. George Evans, Head of Equities, talks about a strategy that starts with a global core of the best and fastest-growing companies, regardless of where they are headquartered.
Income That's Not at the Mercy of the Fed – With interest rates at rock bottom and many investment-grade bonds yielding less than inflation, investors need to look beyond traditional sources of income.
Risks You Could Actually Do Something About – In the past, a balanced portfolio consisted almost entirely of stocks and high-quality bonds. But such a narrow approach can hardly help manage against all of today's risks.
The Multi-Taskers in a Portfolio – Don't think of funds as playing just one role in your portfolio. When you think in terms of growth, income and protection against certain risks, some funds can turn into multi-taskers.
INFOGRAPHIC ANIMATION
People are living longer than they used to. Markets aren’t delivering what they were expected to. The retirement safety net is unraveling faster than it was supposed to. These new challenges need new solutions which focus on the three basic investor needs. Growth. Income. Protection.
PERSONALIZING PORTFOLIO MANAGEMENT
The world of finance can seem stuffy and out-of-touch. To give a more humanizing face to the brand, we featured profiles of leading portfolio managers and their personal insights on life, work, family, extracurricular interests and professional philosophies.
