Aprica — ROCKY REED

"Ready for Life" PRINT

CAMPAIGN PHOTOGRAPHY

APRICA.COM

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APRICA + BABIES R' US

In partnership with Babies R’ Us retail stores, branding executions ranged from the product shelf displays to in-store nursing room furniture among other comforts, and employee training and sales tools to help expand their product knowledge of the brand.

“Ready for Baby” Babies R’ Us Associate Workshop: In an effort to bring Babies R’ Us associates into our world, Aprica conducts workshop-like events where they can demonstrate their products to the Babies R’ Us employees in order to educate the bene… — “Ready for Baby” Babies R’ Us Associate Workshop: In an effort to bring Babies R’ Us associates into our world, Aprica conducts workshop-like events where they can demonstrate their products to the Babies R’ Us employees in order to educate the benefits of Aprica strollers and carriers. Sales staff become experts on Aprica's philosophy and more helpful to customers. As a leave-behind, employees get an Aprica-branded lanyard that can serve as cheat sheet about Aprica products.

In-Store Nursing rooms: Aprica is all about making things easier, so we created branded space in nursing rooms at Babies R’ Us. Providing cold water, a branded slip-cover for the sofa and branded plush pillows to help moms nurse their babies in comf… — In-Store Nursing rooms: Aprica is all about making things easier, so we created branded space in nursing rooms at Babies R’ Us. Providing cold water, a branded slip-cover for the sofa and branded plush pillows to help moms nurse their babies in comfor, highlighting the brand message and giving mom a little help.

Bathroom Changing Station: Aprica is all about making things easier, so let’s create a branded space in rest rooms at Babies R’ Us. For example, we could create an Aprica Baby Changing Station to help moms get in and get out with ease. This will hel… — Bathroom Changing Station: Aprica is all about making things easier, so let’s create a branded space in rest rooms at Babies R’ Us. For example, we could create an Aprica Baby Changing Station to help moms get in and get out with ease. This will help highlight the brand message and give moms a little help in the rest room. Copy on Paper: Ready for Dirty Diapers, Ready for Fresh Bottoms, Ready for Little Wipe-ups, Ready for Big Uh-ohs, Ready for Potty Breaks, Ready for Baby Powder, Ready for Clean Babies, Ready for Messy Babies, Ready for Bathroom Breaks, Ready for Life.