Wearing just half a pair of pants gets drafty, sharing just half a couch with your family gets crowded, and drinking from half a cup is quickly messy. Luckily, Nationwide doesn't do things halfway.

Extend Fertility is the first service in the U.S. focused exclusively on women who want to proactively freeze their eggs. With no more than their name and business model in place, they tasked us with building their brand from the ground up – identity, voice and visual language, along with advertising and social content.

We found that nobody quite understood how egg-freezing worked. Existing information online was random, disjointed that skirted around the stigma and emotional baggage that came firmly attached to the subject.

We set out to de-stigmatize and normalize egg-freezing by disseminating easily-digestible info and stimulating conversation with our content. Most importantly, we addressed the issue of societal expectation, pressure and assumption head-on, turning a taboo topic into a story about empowerment.

This spot for Nationwide's Vanishing Deductible is a series of vignettes of real-life frustrations many of us would like to simply disappear.

NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic health care delivery systems, dedicated to providing the highest quality, most compassionate care and service to patients in the New York metropolitan area, nationally, and throughout the globe.

YES - we really shot these guys upside down, it wouldn’t have looked real if we hadn’t.

The client never asked for this, we just came up with the idea one day, built a prototype, gave a surprise presentation - and they bought it. 

Chip It!™ – A color palette generating bookmarklet

Let Nationwide Insurance worry about the big things, like protecting you, so you only have to worry about the little stuff.

"Growth. Income. Protection.” launched with a heavy digital focus and high-profile impact units in print. Other key elements of the campaign include Portfolio Manager videos, animated infographic featurettes, an easy-to-digest matrix that helps align OppenheimerFunds' products with ability to help solve for one or more investor goals, and a new campaign site.

8x Award Winner of
Financial Communications Society
Portfolio Awards May 2014

B2B Category Gold: Multimedia Advertising Campaign Silver for Digital Media Web Video Promotion

Consumer Category Gold: Display & Rich Media Campaign and Campaign Website Silver for Multimedia Advertising Campaign, Tablet Advertising Campaign and Web Video Campaign; Bronze: for Out-of-Home Advertising Campaign

For Aprica, a leading manufacturer of strollers and child carriers, breaking into the U.S. market after a 16 year hiatus was no simple task. Overall, Aprica's new branding endeavor included new photography, print ads, banner ads, mobile apps, in-store displays, packaging, sales training and ambient media. The largest assignment in rebranding and preparing Aprica was the design and launch of aprica.com, a new global retail site inviting people to explore Aprica's simple, sophisticated, modern designs. The site also includes the category's first-ever virtual test drive, demonstrating the ease of integrating baby into your life.

A new Ritz print and digital campaign that centers around the idea that Ritz can bring together even the most bitter enemies for a moment of #butterylove.

NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic health care delivery systems, dedicated to providing the highest quality, most compassionate care and service to patients in the New York metropolitan area, nationally, and throughout the globe.

"We Are All Made of Stars"

How do you explain the basic principle of equality? Break it down to a molecular level as we did for the HRC Carolinas 2010 Gala theme - we're all made from the same stuff, and that's what makes us equal. Creating a compelling look and feel for the concept was a blast. I mean, who doesn't like contemplating beautiful pictures of the outer reaches of our cosmos? Marketing materials included print ads, posters, banners and online reservations; and collateral pieces such as programs, silent auction catalogs, staff lanyards, a red carpet wall, and even hotel room keys.

Qwest Communications International, Inc. was a large United States telecommunications carrier. Qwest provided local service in 14 western U.S. states.

Qwest Communications International, Inc. was a large United States telecommunications carrier. Qwest provided local service in 14 western U.S. states.

A collections of logos I’ve designed. And some other stuff I created that required some semblance of identity and/or branding.

So, let’s admit it - creatives spend 90% of the time working on the unglamorous, non-award winning stuff that happens to be the bread and butter of our business. So I thought, why not show some of it? Here are a couple client videos I made and now they live here for your viewing pleasure…

Get to know more about me here in my repository of ideas and creations from way-way-back and beyond. A variety of real work, student work and work for the sake of work... as well as a few other surprises.

(Close your eyes for a sec and remember back to a time not too long ago, before location-based apps and smartphones)

Palladium is the shoe for those who know that you can’t see the world from the seat of a bus, railing of a boat or portal of a plane. For that audience, "PALCACHING" was developed as a national geocaching game that greatly rewarded players who engaged in activity that lived up to the brand promise. As with geocaching, “palcaches” were hidden in major cities across the U.S. which contained codes to input on a landing page, providing the adventurer with prizes like free products and massive discounts. Marketing the game was conducted under the radar through local street teams and online.

Various video and print projects for GNC.